As the market for iPhone, iPad, Android, Blackberry, and Windows Mobile applications heats up, more and more companies are diverting most of their focus and investments towards that “next big mobile app idea”. At Mantra Information Services, we help companies take advantage for growing mobile applications market and maximize return on their mobile investments. In our experience, there are several considerations a company should be making before taking their idea to the development lab. In this article we will introduce the five most important points of mobile application development.